Obama to Pay Big for Prime Buy

Barack Obama will pay CBS almost $1 million for its half-hour ad buy in prime time Wednesday, Oct. 29.

According to papers available at CBS’s headquarters in New York, the campaign agreed Monday to pay $961,000 for the entire 8-8:30 pm time period. It wasn’t clear whether that was in pattern, meaning it would run across all time zones at that period.
It will also run on NBC and perhaps other networks.

The campaign’s ad buyer GMMB of Washington, D.C.,

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