NYT July Ad Revenue Falls

CHICAGO July advertising revenue at the New York Times Co. fell more than 16 percent pushed by classified sales that plunged 30 percent, the company reported Tuesday.

Total revenue from continuing operations dropped slightly more than 10 percent compared with July 2007.

News Media Group advertising revenue was off 18 percent, mostly on weak print results. Every unit of the newspaper division reported across-the-board advertising weakness, with softness especially in the classified categories of real estate, help-wanted, and automotive.

Ad revenue at the New York Times Media Group, including its flagship daily, fell almost 15.5

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