Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
As the June 12 deadline for the TV transition inches closer, the number of unprepared homes continues to shrink. As of April 12, 3.6 million households, or 3.2 percent of U.S. TV households are completely unready for DTV, according to Nielsen figures released Thursday (April 16).
That’s an improvement of more than 200,000 households in the two weeks since Nielsen last reported its DTV readiness figures.
Albuquerque-Santa Fe, N.M. remains the least prepared market with 9.13
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in