Why This Independent Network Isn't Chasing Millennial Viewers

Ovation saw a 30% upfront volume increase

As media companies continue to consolidate—with AT&T/Time Warner and Discovery/Scripps mergers on the horizon—it would seem harder and harder for the few remaining independent cable networks to continue sticking it out on their own, especially in a world of skinny bundles.

But at least one of those networks, Ovation, couldn’t be happier to be going it alone, and said its hefty 30 percent volume increase in this year’s upfront shows that advertisers feel the same way.

“At

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in