Viacom and DirecTV have split over carriage fee negotiations, with 17 million DirecTV customers now without Nickelodeon, Comedy Central and VH1. The faceoff got very public yesterday, and today is looking to hit in a much more extreme way, with both companies poised to roll out advertisements across multiple platforms taking their respective cases to the public.
"We proposed a fair deal that amounted to an increase of only a couple pennies per day per subscriber, and we remained willing to negotiate that deal right up to this evening’s deadline," said Viacom in an unbylined statement on the company blog earlier today.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in