Nielsen has set its schedule for reporting integrated TV and online audience viewing data.
The initiative is called TVandPC, and the first “extended screen” estimates of the combined audiences will be available for the month of September as evaluation data, delivered to clients sometime in the fourth quarter. The evaluation period will end in February 2011.
All network TV programs that are streamed online with commercials intact will be added to the ratings, including C3 ratings.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in