Nielsen Overturns Earlier Call: Super Bowl XLVIII Is Most-Watched, Ever

Blowout scares up a record 112.2 million viewers

In retrospect, it was over before it started, but Super Bowl XLVIII still managed to draw more viewers than any other broadcast in U.S. television history.

According to Nielsen live-plus-same-day data, Fox’s Super Bowl broadcast delivered an average 112.2 million viewers, besting the previous record holder set by NBC in 2012 by a margin of some 900,000 fans. (The Peacock’s coverage of the Patriots-Giants rematch delivered 111.3 million viewers.)

With the final numbers in place, the record for Super Bowl deliveries now has been broken in four of the past five seasons running.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in