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NEW YORK The Nielsen Co., parent of Adweek, said today it would launch later this year what it called its first “global brand awareness campaign.”
Nielsen will be the sole advertiser for a special August issue of The New York Times sports magazine, Play, which will be dedicated to the 2008 Olympic Games in Beijing. The Nielsen campaign will also include other “high-impact placements” across multiple platforms, including print, online, radio and mobile, as well as targeted newsstands and mailings.
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