Nielsen’s latest A2/M2 Three Screen Report — a quarterly analysis of the company’s Anytime Anywhere Media Measurement initiative — shows considerable year-over-year growth in terms of time spent viewing DVR (up 21.1 percent) and online video (up 34.9 percent) in Q3 2009. Given the consistent spike in usage among the three screens of television, Internet and mobile, consumers are clearly adding video platforms to their schedule, rather than replacing them.
“Americans today have an insatiable appetite for not only content, but also choice,” said Nic Covey, director of cross-platform insights at Nielsen.
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