Nielsen Apologizes for Ratings Delays

NEW YORK Mitchell Habib, evp, global business services at Nielsen, apologized to the research firm’s major clients yesterday for the increased number of delays the company has suffered in producing network TV ratings reports this season, the first in which Nielsen has measured commercial audiences.

Separately, Nielsen unveiled new research detailing how DVR usage is reshaping TV viewing patterns.

Adweek is a unit of the Nielsen Co.

Habib apologized to dozens of network, cable and broadcast syndication clients who had convened in Las Vegas on the eve of a two-day audience measurement meeting that began today, when the DVR data was released.

Sources

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