As Nielsen continues its standoff with CBS over a new contract, in part because of the network’s claims that the company isn’t doing a good enough job of providing “complete and accurate measurement across platforms,” it is expanding the very cross-platform campaign-measurement abilities that have come under scrutiny.
Nielsen’s Total Ad Ratings metric will now measure a campaign’s performance on mobile and over-the-top platforms, the company announced today. Additionally, through a new partnership with Google, YouTube advertisements will be part of Nielsen’s mobile Total Ad Ratings.
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