The National Football League, in its attempt to remain relevant throughout the entire six-month offseason, turned the release of the 2016-17 schedule into a TV event.
Thursday night, ESPN produced a 2-hour special in conjunction with the league, with more coverage on the NFL Network. The news also came in a flurry of press releases from Fox Sports, CBS Sports, ESPN and NBC Sports, which blared "THE ONLY NETWORK WITH TWO NFL PRIMETIME PACKAGES."
Cord-cutting football fans also learned which games will be streamed on the league's newest media partner: Twitter.
Here are the games that will be available on Twitter next season:
- Sept. 15: New York Jets at Buffalo Bills
- Sept. 22: Houston Texans at New England Patriots
- Oct. 6: Arizona Cardinals at San Francisco 49ers
- Oct. 13: Denver Broncos at San Diego Chargers
- Oct. 20: Chicago Bears at Green Bay Packers
- Nov. 17: New Orleans Saints at Carolina Panthers
- Dec. 1: Dallas Cowboys at Minnesota Vikings
- Dec. 8: Oakland Raiders at Kansas City Chiefs
- Dec. 15: Los Angeles Rams at Seattle Seahawks
- Dec. 22: New York Giants at Philadelphia Eagles
Earlier this month, Twitter paid around $10 million for the rights to stream the 10 Thursday Night Football games that will also broadcast over the air—CBS for the first half of the season and NBC for the back half. Those games will also simulcast on NFL Network.
For the past two years, CBS had the exclusive broadcast rights to half the Thursday Night Football schedule—even producing the games that aired solely on NFL Network—but the league, looking to boost its coffers, decided to split the games between CBS and NBC for the next two years.