Nexstar to Launch Social Media Channel

Nexstar Broadcasting Group will launch this Friday (July 16) a real-time social media gossip channel powered by Mixx’s social media platform.

Called the Gossip Hot Spot, the Web channel extracts and aggregates real time gossip news and activity from Twitter, Facebook, Digg, Mixx and Google Buzz. There are also direct feeds from the accounts of TMZ, Perez Hilton, US Weekly, People Magazine and others.

The new channel will be available via several Nexstar community Web portals in Jacksonville, Fla.; Hot Springs, Ark.; Austin, Texas; Shreveport, La. and Texarkana, Texas; Beaumont, Texas; Hagerstown, Md.; and Joplin, Mo. Three more portals in Florida, Louisiana and Illinois will follow in the coming weeks.

“Beta testing of the Gossip Hot Spot on our Jacksonville, Fla. portal met with excellent consumer response and we expect the channel to be the go-to source to satiate users’ interest and curiosity in the happenings of the world’s biggest stars. In doing so, we’ll further develop this platform as a high value media buy for advertisers,” said Marc Montoya, svp of eMedia for Nexstar. “