NEW YORK The NewsMarket, a video and archive distribution platform that creates broadcast-quality video for journalists, has aligned with Akamai Technologies to deliver high-speed content during the Beijing Summer Olympics this August.
The deal will provide advertisers with another avenue to get a return on their investment — particularly those sponsors who are spending millions of dollars during the games but may not be reaping as high a reward due to NBC’s stranglehold on broadcast coverage. NewsMarket launched a dedicated channel to the Olympics in April.
“For the non-rights holders, whether it’s USA Today or one of the other networks, they are looking for related content to be able to provide their users with some perspective on the Olympics. The sponsors fill that need,” said Shoba Purushothaman, president, CEO and co-founder of NewsMarket.
The NewsMarket portal will assemble broadcast quality feature stories. Purushothaman cited Visa as an example, which will be providing the payment system at the Olympic Village.
The International Olympic Committee, which NewsMarket also works with as a primary content provider, will make available stories on preparations for the opening ceremony, a “popular curtain raiser type of story for many media outlets,” according to Purushothaman.
Given that China video feeds are slow, said Purushothaman, there is a need to deliver content at a higher speed for sponsors as well as the general public. She said NewsMarket is expecting “huge blogger interest” that will likely call for venue footage.
Overall, Purushothaman said she expects this to be the “most video-d” Olympics for NewsMarket.