Call it the 24 experiment.
Monday’s season finale of 24 on News Corp.’s Fox network included commercials for the DVD box set of the just-ended season of the high-octane show that became available Tuesday. But traditionally, 24 DVD sets for the latest completed season have come out just before the start of the new season.
The New York Times on Monday reported about the unusually quick DVD release–similar to a day-and-date film release strategy, and the move has also raised some eyebrows on Wall Street.
Mike Dunn, president of Twentieth Century Fox Home Entertainment, said Tuesday that the quick 24 release is indeed the first-ever TV DVD to be available right after the season finale and called the move an “experiment” amid the changing viewing habits in the digital age.
“The
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