NewFronts

NewFronts West Coast Plans to Have 16 Presenters Over 2 Days

The first event in Los Angeles will be Oct. 9 and 10

After a week of NewFront presentations in New York, presenters will have two days in LA later this year.Getty Images
sara.jerde
By Sara Jerde

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Now that the weeklong Digital Content NewFronts in New York is over, advertisers can prepare for the next round of presentations.

The Interactive Advertising Bureau, which operates the Digital Content NewFronts, announced today that the first Digital Content NewFronts West will be held on Oct. 9 and 10 in Los Angeles.

While the exact media companies haven’t yet been announced, IAB said there would be presentations from 16 “innovative digital video programming creators.”

Unlike in New York, the presentations will be given at the same location, the NeueHouse Hollywood.

“We

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sara.jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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