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NEW YORK New Line, the Time Warner-owned movie studio, is pulling its media chores from Aegis Group’s Carat and placing them with WPP Group’s MediaCom without a review, according to sources. The client spent $250 million on domestic ads in 2007, according to Nielsen Monitor-Plus.
The shift will take place after New Line releases its Sex and the City film in May.
Word of the shift comes a month after Time Warner said it would fold New Line into its larger Warner Bros.
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