New First-Run Offerings at NATPE


Monday, January 24, 2011



NATPE 2011:

A New Year, A New Location

Primetime Ratings:

Friday and Saturday Results


Ratings Box:

What’s Hot/What’s Not


On the Air Tonight:

Prime-Time Programming Options


TV Tidbits:

Notes of Interest 


TV Trivia Time:

One Too Many
NATPE 2011:

A New Year, A New Location


The annual National Association of Television Program Executives Conference (a.k.a. NATPE) is here and in a new location: sunny Miami, Florida at the famed Fontainebleau Resort. Yes, I know, NATPE is not just about syndicated programming anymore. But to whet your appetite for the potential new first-run programming entries being pitched, here is a listing of the contenders. The “A” list option, no doubt, is Anderson from Warner Bros., hosted by Anderson Cooper, and you can click here to read Mr. TV’s Q&A with him. 

Anderson (Warner Bros.) – one hour

Clearances to-date in 87 percent of the country (including the soon-to-be former Oprah time periods in Washington, D.C., San Diego, Lexington, Knoxville and Bakersfield).

The Bill Cunningham Show (Tribune) – one hour

Planned full blown launch after one week test last summer on the Tribune Stations.

Jeremy Kyle (Debmar-Mercury) – one hour

Clearances at approximately 70 percent to-date for the confrontational British talk show host.

Lisa Oz (Sony Pictures Television): one hour

Focuses on relationship issues. No announced clearances.


Debmar-Mercury is expected to air a fall 2011 test for a potential one-hour talk show called Chefs, featuring a panel of four top chefs talking about food-related topics.


Last Shot with Judge Gunn (Trifecta Entertainment) – half-hour

The focus is on drug offenders in a real courtroom; no announced clearances.

Excused (CBS Television Distribution) – half-hour

Late night driven; clearances to-date in approximately 50 percent of the country.

Geek Meets Girl (Trifecta Entertainment): half-hour

From Ashton Kutcher, creator of the similar appeal Beauty & the Geek. No announced clearances. 


Who Wants to Date a Comedian? (Entertainment Studios) – half-hour

Contestants vie for the attention and affection of various stand-up comedians. Already scheduled on Comedy Central.


Hollywood’s 10 Best (Telco Productions) – half-hour

Daily series counting down Tinsel Town’s most memorable movie moments. No announced clearances.

The Lawyers (CBS Television Distribution): one hour

From The Doctors creator Jay McGraw, and pitched last year as well. No announced clearances.

Style by Jury (Telco Productions):  half-hour

The focus is on making the best first impression. No announced clearances.


Dr. Drew’s Lifechangers, a daily half-hour with Dr. Drew Pinsky focused on helping people resolve personal issues was pitched for syndication. But it will be double-run in a one-hour afternoon block from Telepictures in place of The Tyra Banks Show


The Electric Playground (PPI Releasing) – one hour

The Canadian entertainment newsmagazine and gadget-review show is upgraded from a series of quarterly specials to a weekly (with a planned stripped version in fall 2012).

Pt. Dume (Twentieth Television) – one hour

A Baywatch-like action-adventure, which focuses on three heroes (one lifeguard, one firefighter and a U.S. Coastguard pilot) who work closely with troubled teenagers.  


Other names pitched for projects which are not apparently moving forward include talk shows hosted by Jenny McCarthy, Bubba the Love Sponge, Extreme Makeover: Home Edition host Ty Pennington and CBS News anchor Katie Couric. Also presented, but to no avail, was gavel-themed Psychic Court; and a proposed hour from Warner Bros. hosted by Steve Ward from Master Matchmakers called Tough Love. The Fran Drescher Show from Debmar-Mercury, meanwhile, is not expected move forward after the recent low-rated test.


Prime-Time Ratings:

Friday and Saturday Results

Friday 1/21/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  



CBS    4.5/ 8

NBC   3.7/ 6
ABC   3.2/ 6
Fox     2.6/ 5
CW     0.9/ 2

-Total Viewers:

CBS: 7.19 million, NBC: 5.77, ABC: 4.93, Fox: 4.56, CW: 1.42


-Adults 18-49:

Fox: 1.9 rating/6 share, ABC: 1.4/ 5, CBS and NBC: 1.3/ 4 each, CW: 0.5/ 2


Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.


-Friday’s Winners:


-Friday’s Losers (excluding repeats):
Supernanny (ABC) and the night overall


-Ratings Breakdown:

There was nothing positive of note, unfortunately, on this third Friday in January. Leadership was mixed between CBS and Fox, with CBS the most-watched network and Fox No. 1 among adults 18-49. But just 7.19 million viewers and a 1.9 rating/6 share in the demo for the dominant network is nothing to boast about. Keep in mind that two-thirds of CBS’ schedule was in repeats. 


In series-finale news, CBS drama Medium, which originally aired on NBC, signed-off with 7.77 million viewers (#1) and a 1.6/ 5 among adults 18-49 (#2) at 8 p.m. Comparably, that was the most-watched show of the evening. Had Medium still been on NBC, chances are it would not have been canceled in midseason. 


Medium led into back-to-back repeat episodes of CSI: NY as follows:


 9:00 p.m. – Viewers: 7.21 million (#1), A18-49: 1.1/ 4 (#4)

10:00 p.m. – Viewers: 6.60 million (#1), A18-49: 1.1/ 4 (#3)


In season-premiere news, Fox’s non-scripted Kitchen Nightmares finished first in the 8 p.m. hour among adults 18-49 (1.9/ 6), but fourth in total viewers (4.25 million). Leading out of Kitchen Nightmares was the time period debut of drama Fringe at 4.86 million viewers (#4) and an also first-place 1.9/ 6 in the demo at 9 p.m. Given the lower HUT levels on Friday, modest Fringe could actually be worse.


Elsewhere, NBC opened the evening with a repeat of game show Minute to Win It (Viewers: #2, 4.66 million; A18-49: #3, 1.2/ 4 at 8 p.m.), followed by two-hours of Dateline at 6.40 million viewers and a 1.4/ 5 among adults 18-49 from 9-11 p.m. Here is the half-hour breakdown:

Dateline (NBC)

 9:00 p.m. – Viewers: 5.98 million (#2), A18-49: 1.4/ 4 (#3)

 9:30 p.m. – Viewers: 6.41 million (#2), A18-49: 1.3/ 4 (#3)

10:00 p.m. – Viewers: 6.43 million (#1), A18-49: 1.4/ 4 (#2)

10:30 p.m. – Viewers: 6.47 million (#2), A18-49: 1.5/ 5 (#1t)


ABC’s soon-to-conclude Supernanny was not so super at 8 p.m., with 4.31 million viewers (#3) and a fourth-place 1.1/ 4 among adults 18-49. Next on ABC was Primetime: What Would You Do? (Viewers: #3, 5.12 million; A18-49: #2, 1.7/ 5 at 9 p.m.), which always builds considerably in the demo, followed by 20/20 at 5.37 million viewers (##) and a 1.5/ 5 among adults 18-49 (#1) at 10 p.m.


The CW capped off the evening with repeats of Smallville (Viewers: #5, 1.52 million; A18-49: #5, 0.6/ 2) and Supernatural (Viewers: #5, 1.31 million; A18-49: #5, 0.5/ 2). 


Source: Nielsen Media Research data (R = repeat)

Saturday 1/22/11

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  



CBS   3.5/ 6

Fox    2.9/ 5
NBC 2.9/ 5

ABC   1.7/ 3


-Total Viewers:

CBS: 5.27 million, Fox: 4.94, NBC: 4.32, ABC: 3.10


-Adults 18-49:

Fox: 1.7 rating/5 share, ABC and CBS: 1.0/ 3 each, NBC: 0.7/ 2


Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

-Saturday’s Winners:

-Saturday’s Losers (excluding repeats):

The night overall
-Ratings Breakdown:

It was a typically low-rated Saturday of mixed leadership, with CBS the most-watched network (at just 5.27 million viewers) and Fox No. 1 among adults 18-49 (with an average 1.7 rating/5 share). Needless to say, there is nothing to celebrate about here.  


CBS opened the evening with a repeat of CSI: Miami (Viewers: #2, 4.60 million; A18-49: #3, 0.7/ 2), which content wise should not be airing at 8 p.m., followed by a repeat of The Mentalist (Viewers: #2, 5.10 million; A18-49: #2, 0.9/ 3) and an original installment of 48 Hours Mystery (Viewers: #2, 6.12 million; A18-49: #2, 1.2/ 4), which…sadly…was the most-watched show of the evening. Too bad more people are not discovering the always addictive 48 Hours Mystery.


Fox, of course, aired its perennial combination of Cops (original and repeat – Viewers: #1, avg. 4.73 million; A18-49: #1, avg. 1.7/ 6) and the always worthy America’s Most Wanted (Viewers: #1, 5.16 million; A18-49: #1, 1.7/ 5).


Elsewhere, NBC populated the evening with encore telecasts of Harry’s Law (Viewers: #3, 4.05 million; A18-49: #4, 0.6/ 2), soon-to-be benched Law & Order: Los Angeles (Viewers: #3, 3.80 million; A18-49: #4, 0.6/ 2) and Law & Order: SVU (Viewers: #2, 5.10 million; A18-49: #2, 1.1/ 3). And ABC aired repeats of Wipeout (Viewers: #4, 4.04 million; A18-49: #2, 1.2/ 4) and theatrical Blades of Glory (Viewers: 2.62 million; A18-49: 0.9/ 3 from 9-11 p.m.). Yes, this is depressing…I know.


Source: Nielsen Media Research data (R = repeat)


Note: Due to the early release of The Programming Insider, overnight results for Sunday, January 23 are not available.


Source: Nielsen Media Research data

Ratings Box:

What’s Hot/What’s Not


-Record Results for CBS’ The Talk:

It is still not close to ABC’s similar appeal The View. But daytime CBS chatfest The Talk, which recently sent co-host Marisa Jaret Winokur packing, delivered its largest weekly audience for the second consecutive week, while matching its best to-date among key female viewers. Based on live plus same day ratings for the week of January 10, The Talk rose to a 1.8 rating/5 share in households, with 2.40 million viewers, a 1.2 rating/5 share in women 25-54 and a 0.9/ 5 among women 18-49.


-Another Record High for Jersey Shore:

MTV mega-hot The Jersey Shore reached yet another new zenith, with 8.9 million total viewers on Thursday, January 20 – 300,000 more viewers than its prior high. Jersey Shore remains MTV’s most-watched series to-date. 


Source: Nielsen Media Research data


On the Air Tonight:
Prime-Time Programming Options


Monday 1/24/11


 8:00 p.m. The Bachelor

10:00 p.m. Castle

 8:00 p.m. How I Met Your Mother (R)

 8:30 p.m. Rules of Engagement (R)

 9:00 p.m. Two and a Half Men (R)

 9:30 p.m. Mike & Molly (R)

10:00 p.m. Hawaii Five-O (R)

 8:00 p.m. Chuck

 9:00 p.m. The Cape

10:00 p.m. Harry’s Law

 8:00 p.m. House

 9:00 p.m. Lie to Me


 8:00 p.m. 90210

 9:00 p.m. Gossip Girl


TV Tidbits:

Notes of Interest

-Flashpoint to Return on CBS:

CBS has acquired seven additional episodes for Canadian drama Flashpoint, bringing the order this summer to 13 hours. There is no official word where Flashpoint will air when it returns. ION Television, meanwhile, has purchased the repeat rights to all 62 episodes to-date, including 11 that have not been ordered by CBS yet. There is also no word when Flashpoint will debut on ION.


-Wonder Woman Could Be Poised for a Comeback:

Remember cheesy The New Adventures of Wonder Woman with Lynda Carter in the 1970s? NBC, which apparently has forgotten how its recent remake of Bionic Woman flopped, has ordered a pilot from David E. Kelley for a new version of the extraordinary crime fighter in 2011. Stay tuned for casting info. 


TV Trivia Time:

One Too Many

Which one of the following TV characters only had two daughters?


a)      Kate Bradley

b)      Mike Brady

c)      Shirley Partridge

d)      Danny Tanner

e)      Harry Weston


The answer to Friday’s question…

Which one of the following series was not set in Florida?

a)      Cane

b)      Empty Next

c)      Gentle Ben

d)      The Misadventures of Sheriff Lobo

e)      Wiseguy


Is: d) The Misadventures of Sheriff Lobo, which aired on NBC from 1979-81 and took place in Georgia. To the masses who answer Wiseguy (and there were many), the final season was indeed set in the Sunshine State.

-Current kudos goes to:

Gerry Bixenspan, John Brooker, Tom Condosta, Audrey Davis, Phyllis Epstein, John Ferlazzo, Synda Kollman, Steve Kurtzer, Michael Murphy, Greg Phelan, Gordon Purcell, Colleen Roth, Neal Sabin