Netflix May Spend $300 Million to Buy a Billboard Company

This would be the streaming media giant's biggest acquisition to-date

Brands have a wide variety of ways in which they promote their products. Print media, digital and linear television are considered mainstream marketing channels. But another method of advertising that has proved quite effective over the decades, and one that’s seemingly immune from the changing media landscape, is physical and out-of-home advertising. Especially advertising on billboards.

You can fast forward through commercials on linear TV, leverage ad-blockers when using digital media, but it’s a bit tougher to walk down the street and not notice a massive billboard when it appears in front of you.

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