NBCU's Esquire Network Hones In on Guys

Original series supplanting programming placeholders

For a lifestyle network that’s being positioned as a destination for what David Granger calls “the high normal American male,” a port of call for well turned-out gents who take their bourbon neat and have strong opinions about Jonathan Franzen, NBCUniversal’s Esquire Network at first blush seemed to be weirdly obsessed with Louboutins and brunch.

Since launching on Sept. 23, the startup channel has aired repeats of Sex and the City no fewer than 151 times.

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