It wouldn’t be an NBCUniversal combined upfront without ad sales chief Linda Yaccarino taking aim at legacy metrics and the Facebooks and Googles of the world. While it took a little longer than usual for her to get onstage, she didn’t disappoint once she got there.
Yaccarino, the company’s chairman of advertising and client partnerships, didn’t make an appearance until about two hours into NBCUniversal’s annual event at New York’s Radio City Music Hall, following an amusing taped segment in which she appeared to be testifying in front of Congress, Mark Zuckerberg-style.
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