NBCU Upfront to Focus on Reach, Flexibility

NBC’s upfront pitch this year will hinge on convincing advertisers that buying the network in conjunction with other elements in the NBCU media portfolio can help them reach nine out of 10 U.S. residents in a given month or to target consumers more specifically based on lifestyles and interests.

To highlight that message, Michael Pilot, president of sales and marketing at NBCU and Lauren Zalaznick, president of NBC Universal Women and Lifestyle Entertainment Networks, who also leads NBCU’s Women@NBCU, Healthy@NBCU and the Green is Universal initiative, hosted a pre-upfront marketing lunch and panel discussion today to tout their Integrated Sales Marketing program.

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