NBCUniversal Invests $200 Million in BuzzFeed

Media giant just took a similar stake in Vox

Less than a week after investing $200 million in digital media company Vox, NBCUniversal has coughed up another $200 million for an equity stake in digital powerhouse BuzzFeed.

"BuzzFeed has built an exceptional global company that harmonizes technology, data and superior editorial abilities to create and share content in innovative ways," said Steve Burke, CEO of NBCUniversal in a statement. "They reach a massive, loyal audience and have proven to be among the most creative, popular and influential new media players."

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