NBC Entertainment chairman Robert Greenblatt isn’t buying the argument that broadcast television is on life support, and thinks that his network has the audience—and the ad revenue—to prove it.
During his executive session with reporters at the Television Critics Association’s summer press tour in L.A., Greenblatt touted the network’s strength in total audience measurement, particularly in delayed viewing, and said that NBCUniversal is monetizing those robust audiences on all platforms.
“I don’t think the broadcast narrative should be linear vs.
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