NBC Wins Tuesday Overnights; Fox Poised for Dominance Among Adults 18-49


Wednesday, July 7, 2010


Prime-Time Metered Market Tuesday Ratings:

NBC Wins; Fox Poised for Dominance Among Adults 18-49


Ratings Box:

What’s Hot/What’s Not


On the Air Tonight:
Prime-Time Programming Options 


TV Tidbits:

Notes of Interest


TV Trivia Time:

No Talk in These Shows

Prime-Time Metered Market Tuesday Ratings:
NBC Wins; Fox Poised for Dominance Among Adults 18-49


Tuesday 7/05/10



NBC 5.9/10
CBS   5.4/ 9
Fox    4.9/ 8
ABC 3.5/ 6
CW    0.5/ 1

-Percent Change From the Year-Ago Evening (Tuesday, July 6, 2009):

Fox: +88, NBC: +55, CBS: + 6, CW: no change, ABC: -12

-Percentage of Last Night’s Line-Up in Repeats: 38


-Yesterday’s Winners:

Wipeout (ABC), America’s Got Talent (NBC), Hell’s Kitchen (Fox)


-Yesterday’s Losers (excluding repeats):

Losing it with Jillian (NBC), Downfall (ABC), Primetime: Family Secrets (ABC)


-Ratings Breakdown:

Another two-hour installment of America’s Got Talent lifted NBC to overnight Tuesday victory, with a nine percent advantage over a night of repeats on second-place CBS. Next were two episodes of loud Hell’s Kitchen on Fox, which is expected to win the evening among adults 18-49, followed by ABC and more encore telecasts on The CW.


Summer flop Losing it with Jillian on NBC remained just that, with a fourth-place 2.8 rating/5 share in the overnights at 8 p.m. NBC, no doubt, is better off leaving well enough alone and keeping Jillian Michaels just on The Biggest Loser. That led into America’s Got Talent, which was the top-rated show of the evening with a 7.5/12 from 9-11 p.m. and the half-hour breakdown as follows:

America’s Got Talent (NBC)
 9:00 p.m.: 6.8/11 (#1)
 9:30 p.m.: 7.7/12 (#1)

10:00 p.m.: 8.0/13 (#1)

10:30 p.m.: 7.6/13 (#1)


Does anyone at this point even remember that David Hasselhoff was once a judge on America’s Got Talent? Howie Mandel is the perfect replacement. 


Although CBS did finish second overall in the overnights with its encore combination of NCIS (#1: 7.0/12), NCIS: Los Angeles (#2: 5.6/ 9) and The Good Wife (#2” 3.8/ 6), look for a potential fourth place finish overall among adults 18-49.  


Fox had a respectable summer showing its double-pop of Hell’s Kitchen, which averaged a 4.9/ 8 in the overnights from 8-10 p.m. and fared as follows by half-hour:


Hell’s Kitchen (Fox)

8:00 p.m.: 4.6/ 8 (#3)

8:30 p.m.: 4.9/ 8 (#3)

9:00 p.m.: 4.9/ 8 (#3)

9:30 p.m.: 5.0/ 8 (#3)


Given Fox’s expected nightly victory among adults 18-49, consider this a “winning” performance for Hell’s Kitchen.


ABC kicked-off the evening on a positive note with summer favorite Wipeout at a second-place 5.0/ 8 in the overnights at 8 p.m. (and an expected time period victory among adults 18-49). But week three of lead-out game show Downfall dipped to a fourth-place 2.4/ 4 at 9 p.m., followed the season-premiere of Primetime: Family Secrets at a last-place 3.1/ 5 at 10 p.m. As I said last week, there are just too may editions of Primetime on ABC this summer. As for Downfall, why would anyone think seeing merchandise smashed (in slow motion, no less) is entertaining?


Last, and very least, were repeats of The CW’s One Tree Hill (0.6/ 1) and freshman entry Life Unexpected (0.5/ 1), which is deserving of stronger lead-in support. 


As a reminder, here is what you will be seeing on the broadcast networks on Tuesdays this fall (with new shows in caps and bolded in red):

 9:00 p.m.: Dancing With the Stars (new time)
10:00 p.m.: DETROIT 1-8-7
 8:00 p.m.: NCIS
 9:00 p.m.: NCIS: Los Angeles
10:00 p.m.: The Good Wife
 8:00 p.m.: The Biggest Loser (two hours)
10:00 p.m.: Parenthood
 8:00 p.m. Glee (new time)
 9:00 p.m.: RAISING HOPE
 9:30 p.m.: RUNNING WILDE
 8:00 p.m.: One Tree Hill (new day)
 9:00 p.m. Life Unexpected (new day)

Source: Nielsen Media Research data (R = repeat)


Ratings Box:

What’s Hot/What’s Not


-National Ratings in Primetime – Week of June 28 to-Date:

Due to the Fourth of July holiday weekend, final national ratings for the week of June 28 will not be published until tomorrow.  But to whet your appetite for this typically lackluster week, here are the results through Friday, July 2:


Total Viewers:

CBS: 6.39 million, ABC: 5.46, NBC: 5.08, Fox: 4.84, CW: 950,000


Adults 18-49:

Fox: 1.8 rating/6 share, ABC and NBC: 1.6/ 5 each, CBS: 1.3/ 4, CW: 0.4/ 1


Source: Nielsen Media Research data (R = repeat)


On the Air Tonight:
Prime-Time Programming Options


Wednesday 7/07/10


 8:00 p.m. The Middle (R)

 8:30 p.m. The Middle (R)
 9:00 p.m. Modern Family (R)
 9:30 p.m. Cougar Town (R)

10:00 p.m. Castle (R)

 8:00 p.m. How I Met Your Mother (R)
 8:30 p.m. Rules of Engagement (R)
 9:00 p.m. Criminal Minds (R)

10:00 p.m. CSI: NY (R)

 8:00 p.m. Minute to Win It (return)
 9:00 p.m. America’s Got Talent

10:00 p.m. Law & Order: SVU (R)


 8:00 p.m. So You Think You Can Dance (two hours)

 8:00 p.m. America’s Next Top Model (R)
 9:00 p.m. America’s Next Top Model (R)

TV Tidbits:

Notes of Interest


-The Cleveland Show on Adult Swim and TBS:

Cable cousins Adult Swim and TBS have jointly acquired the off-network rights to animated sitcom The Cleveland Show, which is expected to begin in fall 2013. Freshman The Cleveland Show has already been renewed by Fox through the 2011-12 season.


-So You Think You Can Dance at Fox.com:

Effective today, Fox will begin streaming full episodes of So You Think You Can Dance at www.fox.com/dance. Fans will be able to catch performance shows the Monday following the live broadcast while results shows will be available the Tuesday after they air.


-David Strathairn on Syfy:
Academy Award nominee David Strathairn, who got an early start on the small screen as Moss Goodman on half-hour dramedy The Days and Nights of Molly Dodd, will headline 90-minute Syfy pilot Alphas. Alphas follows a group of ordinary citizens with extraordinary and unusual mental skills who take the law into their own hands and uncover what the CIA, FBI and Pentagon have not been able or willing to solve.  Production will begin in August in Toronto. 


-Coming Up Tomorrow:

Nominations for The 62nd Annual Primetime Emmy Awards, which will be handed out at the Nokia Theatre in Los Angeles on Sunday, August 29 (and telecast live on NBC).

TV Trivia Time:
No Talk in These Shows

Which one of the following series did not feature a daytime talk show host moonlighting as an actor?


a)      Brewster Place

b)      China Beach

c)      Dallas

d)      Matt Waters

e)      Open House


The answer to yesterday’s question…


Which one of the following notable personalities never made a guest appearance on long-running sitcom Roseanne?

Ellen DeGeneres
Leonardo DiCaprio
Bob Hope
Sissy Spacek
Sharon Stone

Is:  d) Sissy Spacek, who early in her career appeared in two episodes of feel-good drama The Waltons. As for the others:


-Ellen DeGeneres played Dr. Whitman in “The Blaming of the Shrew” episode (May 3, 1995). 

-Leonardo DiCaprio played Darlene’s classmate in “Home-Ec” (Feb. 5, 1991).

-Bob Hope appeared as himself in “Tolerate Thy Neighbor” (Oct. 15, 1991).
-Sharon Stone portrayed a trailer park resident in “Happy Trailers” (March 29, 1995).

All together now…

If what doesn’t kill us is making us stronger,
We’re gonna last longer
Than that greatest wall in China
Or that rabbit with the drum

If there’s one thing that I’ve learned
While waiting for my turn,
It’s that in each life some rain falls
But you also get some sun

And we’ll make out better than okay
Hear what I say
Hey, any day


-Current kudos goes to:
Steve Albright, Barbara Berman, Gerry Bixenspan, Barbara Bloomfield, Larry Collins, Andy Ehlen, Maureen Goldman, Michelle Harrington, Bob Ingersoll, Bill Nuss, Gordon Purcell, Colleen Roth, Sissy Spacek, Joe Swaney