This year’s 10 percent decline in NFL ratings didn’t keep advertisers from paying more money than ever before—north of $5 million—for a Super Bowl ad. And while some NFL advertisers expressed concern over coverage of national anthem protests during the regular season, their anxiety didn’t spill over into Super Bowl ad sales.
Last fall, some advertisers tried to distance themselves from coverage of the NFL national anthem protests, threatening to pull their ads over the controversy, though none ultimately did.
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