NBA Finals Helps TNT Post Big Ratings Gain

The NBA continues to be a huge draw for TNT, which on May 19 picked up its biggest audience on the month with its presentation of game seven of the Western Conference semifinals.

Some 6.55 million viewers and 3.4 million adults 25-54 tuned in to watch the San Antonio Spurs advance to the conference finals, as the defending champs held off the Hornets of New Orleans 91-82.

For the most part, cable shared TNT