It’s full speed ahead for national spot radio as the fourth quarter nears. So far, pacing for the quarter is up more than 50 percent compared to last year, driven by healthy increases in radio’s core business as well as a hot political season, according to Katz Media.
Based on business on the books as of Monday (Aug. 16), national spot is up 22 percent in September. Rates will also increase beginning in late August through election day when about 75 percent of all political will be placed, putting pressure on station inventory.
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