The momentum in the national spot radio market for the first half of the year is continuing into third quarter. According to a Katz Media report released to clients late Wednesday (June 30), the third quarter is pacing up 18 percent with July up 13 percent, August up 16 percent and September surging 28 percent.
With the exception of entertainment and finance (which is up only slightly), radio’s core categories are showing double-digit increases for the quarter: retail (up 23.2
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in