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Two days after the Federal Communications Commission announced it will conduct a public inquiry into Arbitron’s portable people meter service and how it measures minority audiences, the National Association of Black Owned Broadcasters has hailed the government’s decision and lashed out against Arbitron.
Investigations by the Attorneys General in New York, New Jersey and Maryland, resulted in settlement agreements that required corrective action by Arbitron to address PPM methodology flaws.
“The commercialization of PPM has resulted in inaccurate and volatile ratings data due to fundamental flaws in the sampling methodology underlying the use of the electronic measurement device,” said NABOB executive director Jim Winston.
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