Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Arbitron announced Friday (Jan. 9) that the Media Rating Council (MRC) has accredited the company’s Portable People Meter (PPM) radio ratings service in Riverside-San Bernardino, Calif. It’s the second market to receive MRC accreditation. Houston received accreditation in Jan. 2007.
Riverside-San Bernardino is the first “Radio First” market to receive MRC accreditation. Arbitron’s Radio First uses a telephone-based sampling and recruitment methodology and includes both landline and cell-phone-only households. Houston uses an address-based methodology.
“The accreditation of the monthly PPM quarter hour radio estimates in Riverside-San Bernardino demonstrates that our ‘Radio First’ methodology can deliver audience estimates that meet the standards of the Media Rating Council,” said Steve Morris, chairman, president and chief executive officer, Arbitron Inc.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in