NEW YORK Sprint, Suave and MindShare Entertainment are bringing back In The Motherhood, a multi-platform online series this month on MSN.
While some of the attraction may be the top Hollywood talent (returning are Leah Rimini and Chelsea Handler, along with newcomer Jenny McCarthy), much of the spotlight belongs to the Web series’ “Mom demographic.” Scriptwriters craft the basic plots and mothers across the country submit their real-life input for inclusion in the scripts based on voting by the community and an advisory committee.
The
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