More Victory for Baseball on Fox

Friday, October 30, 2009
Prime-Time Metered Market Thursday Ratings:
Ratings Box:
What’s Hot/What’s Not

On the Air This Weekend:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:

A Creepy Question

Baseball Leads Fox to More Victory
Thursday 10/29/09


Fox   12.9/21
CBS   8.5/13
ABC 6.3/10
NBC 3.5/ 5
CW    2.1/ 3

-Percent Change From the Year-Ago Evening (Thursday, October 30, 2008):

Fox: +378, CBS: – 4, ABC: -14, CW: -22, NBC: -33

(Fox aired back-to-back repeats of Kitchen Confidential on the year-ago evening)

-Yesterday’s Winners:

Baseball World Series, Game 2 (Fox), Survivor: Samoa (CBS), CSI (CBS), Grey’s Anatomy (ABC), The Mentalist (CBS)

-Keep a Positive Eye on Among Adults 18-49:
The Office (NBC)
-Yesterday’s Losers:
Community (NBC), Parks and Recreation (NBC)
-Ratings Breakdown:

Game two of The Baseball World Series lifted Fox to a solid (and rare) Thursday victory, with a 4.4 metered market rating point advantage over second-place CBS. But still respectable results for CBS and third-place ABC exhibit the true power of broadcast television. With the right programming options there is plenty of audience to go around. In the distant No. 4 spot was NBC, followed by The CW. 


The Yankees victory last night scored an estimated 12.9 rating/21 share in primetime, with the half-hour breakdown as follows:

Baseball World Series, Game 2 (Fox)
8:00 p.m.: 11.2/19 (#1)
8:30 p.m.: 13.0/21 (#1)
9:00 p.m.: 13.6/21 (#1)
9:30 p.m.: 13.9/21 (#1)
10:00 p.m.: 14.4/22 (#1)
10:30 p.m.: 10.2/16 (#1) – post-game

One night earlier, a 13.1/21 in the overnights for game one of The World Series translated into a stellar 19.51 million viewers and a 6.3/17 among adults 18-49. As always, keep in mind that results for any live sporting event are approximate.


Despite facing baseball, CBS was on the map with a second-place finish in every half-hour care of Survivor: Samoa (6.3/10), CSI (9.2/14) and The Mentalist (9.9/16), which is a vast improvement over year-ago 10 p.m. occupant Eleventh Hour. ABC was only slightly below average, meanwhile, with its third-place combination of FlashForward (5.3/ 8), Grey’s Anatomy (7.8/12) and Private Practice (5.8/ 9). Grey’s Anatomy, of course, should have no trouble outdelivering competing CSI among adults 18-49.


NBC, as always, had only one Thursday show worth positively noting, The Office, which always delivers among adults 18-49. But, personally speaking, 30 Rock was an absolute hoot last night. Community, which was just renewed for the full season, opened the evening for NBC with a distant fourth-place 3.2/ 5 at 8 p.m. Next was sophomore Parks and Recreation (#4: 3.1/ 5 at 8:30 p.m.), which also got a full season pick-up, followed by aforementioned The Office (#4: 4.3/ 6) and 30 Rock (#4: 3.7/ 6) from 9-10 p.m., and failing The Jay Leno Show at 10 p.m. (#4: 3.3/ 5). To the poster at PIFeedback complaining that I am not being fair to Jay Leno, how else can I describe his ratings?


Last was The CW with scripted duo The Vampire Diaries (#5: 2.4/ 4), which is now being repeated out of America’s Next Top Model on Wednesday, and Supernatural (1.9/ 3), which year-to-year was down by 24 percent (2.5/ 4 to 1.9/ 3). Baseball, no doubt, has something to do with that.

Source: Nielsen Media Research data (R = repeat)

Ratings Box:


-National Ratings in Primetime – Season to-Date Update:

Based on season to-date averages, and mirroring last season, two networks — CBS and Fox — share leadership. CBS is first in households, total viewers and adults 25-54 with single-digit growth from one year earlier. And Fox is No. 1 among adults 18-49 and adults 18-34, also building from the comparable year-ago period. Particularly impressive for Fox is the demographic dominance despite the absence of upcoming network saver American Idol. 


Elsewhere, ABC ranks second in adults 25-54, third in adults 18-49, and tied with NBC for second among adults 18-34. Both networks are close to one year earlier. Fifth-place The CW, meanwhile, continues to trail significantly, but with minor growth demographically. Keep in mind, however, that any gains for The CW are a reflection of low-rated Sunday being factored into the year-ago averages. 


As a benchmark, here are the updated ratings by network for the current season (Sept. 21 through Oct. 25, 2009):


CBS: 7.7 rating/13 share (+ 4), ABC: 6.4/10 (- 4), Fox: 5.2/ 8 (+ 2), NBC: 4.9/ 8 (+ 2), CW: 1.6/ 3 (- 6)

Total Viewers:

CBS: 12.30 million (+ 6), ABC: 9.96 (- 4), Fox: 8.70 (+ 5), NBC: 7.82 (+ 3), CW: 2.44 (- 3)

Adults 18-49:

Fox: 3.4 rating/9 share (+13), CBS: 3.3/ 9 (no change), ABC: 3.0/ 8 (- 6), NBC: 2.7/ 8 (- 7), CW: 1.2/ 3 (+ 9)

Adults 25-54:

CBS: 4.3/11 (+ 2), Fox: 3.6/ 9 (+ 6), ABC: 3.6/ 9 (- 8), NBC: 3.1/ 8 (- 3), CW: 1.1/ 3 (+10)

Adults 18-34:

Fox: 3.3/10 (+18), ABC and NBC: 2.4/ 7 (- 8 each), CBS: 2.2/ 7 (+ 5), CW: 1.4/ 4 (+ 8)


Source: Nielsen Media Research data


On the Air This Weekend:
Prime-Time Programming Options


 8:00 p.m. Supernanny

 9:00 p.m. Ugly Betty

10:00 p.m. 20/20

 8:00 p.m. Ghost Whisperer

 9:00 p.m. Medium

10:00 p.m. Numbers

 8:00 p.m. Law & Order

 9:00 p.m. Dateline

10:00 p.m. The Jay Leno Show

 8:00 p.m. House (R, two hours)


 8:00 p.m. Smallville

 9:30 p.m. America’s Next Top Model (R)

Saturday 10/31/09
 8:00 p.m. Saturday Night Football   

 8:00 p.m. CSI: Miami (R)

 9:00 p.m. CSI (R)

10:00 p.m. 48 Hours Mystery

 8:00 p.m. Note Dame Football (Washington State vs. Note Dame)


 8:00 p.m. Baseball World Series, Game 3

Sunday 11/01/09

 7:00 p.m. America’s Funniest Home Videos

 8:00 p.m. Extreme Makeover: Home Edition
 9:00 p.m. Desperate Housewives

10:00 p.m. Brothers & Sisters  


 7:00 p.m. 60 Minutes

 8:00 p.m. The Amazing Race

 9:00 p.m. Three Rivers

10:00 p.m. Cold Case

 7:00 p.m. Football Night in America

 8:00 p.m. Movie: National Treasure (R)


 7:00 p.m. Football overrun

 7:30 p.m. The OT

 8:00 p.m. Baseball World Series, Game 4


TV Tidbits:

Notes of Interest


-More American Dad:

Fox has issued an early sixth season renewal for animated sitcom American Dad, with an expected 22 additional episodes for the 2010-11 season. Season to-date, American Dad is averaging 6.81 million viewers, with a 3.5 rating/8 share among adults 18-49. Retention out of lead-in Family Guy (Viewers: 9.27 million, A18-49: 4.8/11) is 73 percent in both total viewers and adults 18-49. 


-Coming Up at Syfy:

Cable net Syfy has ordered 13 episodes of a new series called Being Human, which follows three young roommates, who happen to be a ghost, a vampire and a werewolf. Being Human is based on the BBC original and is expected to launch in summer 2010.


-Dennis Rodman Meets Judge Jeanine Pirro:

Judge Jeanine Pirro, a Mr. TV favorite, has a special case to handle on her Telepictures gaveler this coming Monday, Nov. 2: five-time NBA Champion Dennis Rodman versus his friend and assistant, Thear Mustafa. Rodman alleges that Mustafa gambled away $4,000 of his money after a promotional event in Atlantic City and plans to donate any winnings from the hearing to charity. Mustafa claims that he was trying to earn back money that Rodman had drunkenly gambled away himself earlier that evening. Check local listings for airtimes for Judge Jeanine Pirro. 


-Speaking of Judge Pirro:

Click below to revisit my recent conversation with the savvy court show judge.


-Freshman Series Scorecard:

Here is an updated status of the 22 new fall 2009 prime-time shows to-date by network, in order of airing.


-Shark Tank (Tuesday 8:00 p.m. ET): remake of V steps into the time period on Nov. 3.

-The Forgotten (Tuesday 10 p.m. ET): lackluster to-date; on the fence for additional episodes.

-Hank (Wednesday 8:00 p.m. ET): the cancellation clock is ticking.

-The Middle (Wednesday 8:30 p.m. ET): full season renewal despite ongoing lackluster performance.

-Modern Family (Wednesday 9:00 p.m. ET): full season renewal, bona fide young adult hit.

-Cougar Family (Wednesday 9:30 p.m. ET): full season renewal, good retention out of Modern Family.

-Eastwick (Wednesday 10:00 p.m. ET): the cancellation clock is ticking.

-FlashForward (Thursday 8:00 p.m. ET): full season renewal; new show-runner announced.


-Accidentally on Purpose (Monday 8:30 p.m. ET): respectable compatibility out of How I Met Your Mother.

-NCIS: Los Angeles (Tuesday 9:00 p.m. ET): full season renewal, biggest new hit of the season.

-The Good Wife (Tuesday 10:00 p.m. ET): full season renewal; good retention out of NCIS: Los Angeles, but older skewing.

-Three Rivers (Sunday 9:00 p.m.): the cancellation clocking is ticking.


-Trauma (Monday 9:00 p.m. ET): second cancellation of the season.

-The Jay Leno Show (Monday to Friday 10:00 p.m. ET): third place finish on most nights; the biggest new failure of the season.

-Mercy (Wednesday 8:00 p.m.): full season renewal.

-Community (Thursday 8:00 p.m. ET): full season renewal despite lackluster performance.


-Glee (Wednesday 9:00 p.m. ET): full season renewal, season one DVD coming out on Dec. 29.

-Brothers (Friday 8:00 p.m. ET): moving to Sunday at 7 p.m. effective on Nov. 8.

-The Cleveland Show (Sunday 8:30 p.m. ET): renewed for two full seasons, builds regularly from The Simpsons lead-in.

The CW

-Melrose Place (Tuesday 9:00 p.m. ET): five additional episodes ordered; Heather Locklear returns on Nov. 17.

-The Beautiful Life (Wednesday 9:00 p.m. ET): first cancellation of the season.

-The Vampire Diaries (Thursday 8:00 p.m. ET): full season renewal; solid performer among young females.

TV Trivia Time:
A Creepy Question

What was the name of Morticia’s man-eating plant on The Addams Family?


a)      Bertha

b)      Cleopatra

c)      Glynda

d)      Ophelia

e)      Orma Lee


The answer to yesterday’s question…


What state did Mary Hartman live in?


a)      Connecticut

b)      Michigan

c)      New Jersey

d)      Ohio

e)      Pennsylvania

Is: d) Ohio. Fernwood, Ohio to be exact. Click below for a blast from the past.

-Current kudos goes to:
Don Abel, Gerry Bixenspan, Michael Bobble, John Brooker, Larry Collins, Tom Condosta, Trenta Costa, Annie Courtney, Audrey Davis, Reid Davis, Ric Dittman, Sue Doron, Kim Dwelley, John Ferlazzo,  Arleen Fong, Michael Fruchtman, Bob Goldman, Maureen Goldman, Barb Hemberger, Brad Hight, Bob Ingersoll, David Jackino, Shelley Johnson, Deb Kainer, Marie LeFevre Karp, Synda Kollman, Steven Kurtzer, Valerie Langan, Tom Lawrenson, Rick Locke, Patty Lynch, Kathy McClung, Debbie Mirr, Jim Moore, Michael Murphy, Bill Nuss, Alan Perris, Sandra Pettway, Francine Purcell, Alan Rosenfeld, Colleen Roth, David Ruckman, Greg Salerno, Ron Salmon, Mark Simmons, Jenny Smith, Mindy Staley, Eric Steinberg, Ronnie Tallant, Carol Teichman, Myndi Weinraub, Larry Weinstock, Diane Werner, Ted Zawislak