More Ratings Gold for NBC

Friday, February 19, 2010
Prime-Time Metered Market Thursday Ratings:
Ratings Box:
What’s Hot/What’s Not

On the Air This Weekend:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:
Name That Dude
More Ratings Gold for NBC
Thursday 2/18/10

Note: Birmingham is excluded from the following averages.



NBC 16.8/25
CBS   6.2/ 9
ABC 5.5/ 8
Fox    3.0/ 5

CW    1.1/ 2


Note: The metered market comparisons to the year-ago evening were not available today.

-Yesterday’s Winners:

Vancouver Olympic Winter Games (NBC), Survivor: Heroes vs. Villains (CBS), Grey’s Anatomy (ABC)

-Yesterday’s Losers (excluding repeats):
The Deep End (ABC), Past Life (Fox)
-Ratings Breakdown:

NBC took home the Thursday ratings gold care of The Vancouver Olympic Winter Games, which averaged  a hefty 16.8 rating/25 share in the overnights for the primetime portion (from 8-11 p.m.). Here is the half-hour breakdown:


Vancouver Olympic Winter Games (NBC)

8:00 p.m.: 15.3/24 (#1)
8:30 p.m.: 17.3/26 (#1)
9:00 p.m.: 18.1/27 (#1)
9:30 p.m.: 18.5/27 (#1)
10:00 p.m.: 16.3/25 (#1)
10:30 p.m.: 15.1/24 (#1)

In the distant No. 2 spot was CBS with its combination of Survivor: Heroes vs. Villains (#2: 7.5/12), which held up well despite facing The Winter Olympics, a repeat of The Mentalist (#3: 5.9/ 9) and a repeat of CSI (#3: 5.2/ 8). Flipping CSI with The Mentalist for this one night could mean the network is considering a more permanent move next season. As for Survivor: it looks like snippy James was put on the wrong tribe. Since when does he rule the roost? Also dipping in popularity (at least in my book) is Rupert, who seems like nothing more than a coattails rider. Once again, Colby and Tom are playing an admirable game.


ABC got off to another sluggish Thursday start as a result of recently introduced The Deep End (#4: 3.3/ 5 at 8 p.m.), which concludes next week, but veteran Grey’s Anatomy perked up to a second-place 7.6/11 in the overnights at 9 p.m. Worth noting for Grey’s Anatomy was growth out of the second half of The Deep End (3.2/ 5 at 8:30 p.m.) of a hefty 137 percent. Capping off the evening for ABC was three year-old Private Practice at a second-place 5.7/ 9 at 10 p.m. (with retention of 74 percent out of the 9:30 p.m. portion of Grey’s Anatomy – 7.7/11).  


Over at Fox, a repeat of Bones (#3: 3.9/ 6) led into recently introduced drama Past Life at a series low 2.3/ 3 at 9 p.m. One week earlier, Past Life debuted in the time period with a 3.1/ 5 in the overnights. Comparably, this was a loss of a hefty 26 percent. 


The CW traveled the repeat route last night with encore telecasts of its already renewed combination of The Vampire Diaries (#5: 1.3/ 2) and Supernatural (#5: 1.1/ 2). If Smallville officially concludes this spring, Supernatural could be used to anchor Friday. Airing something new out of The Vampire Diaries might be more beneficial. 

Source: Nielsen Media Research data (R = repeat)

Ratings Box:

-Winter Olympic Viewing Levels by Sport:

Based on the first three nights of The Vancouver Olympic Winter Games (Feb. 13 through Feb. 15), freestyle skiing, which includes both the men’s and women’s moguls competition, is the most popular sport, according to data issued by Nielsen. Freestyle skiing averaged 26.93 million viewers, followed by downhill skiing (26.69 million), luge (26.16), snowboarding (25.47), figure skating (25.49) and speed skating (22.58). 


-Double Pop LUX Could Bode Well for Renewal:

When The CW announced its five early series pick-ups the other day, recently introduced Life Unexpected was missing from the list. But airing two episodes per week (Monday original and Wednesday repeat) has resulted in an unduplicated cumulative audience of an average of 5.07 million viewers per week, all the more reason to keep this quality drama on the air. 


-Final Wednesday Nationals:

As reported yesterday, Fox mainstay American Idol finished second in its time period for the first time ever, with 18.63 million viewers in the 9 p.m. hour on Wednesday, Feb. 17 versus a mammoth 30.1 million for The Vancouver Olympic Winter Games. The Winter Olympic Games, in fact, beat the competing four networks combined in prime-time as follows:

Total Viewers:

NBC: 29.29 million, Fox: 12.92, CBS: 6.80, ABC: 3.82, CW: 910,000

Adults 18-49:

NBC: 8.9 rating/23 share, Fox: 4.5/12, CBS: 1.7/ 5, ABC: 1.5/ 4, CW: 0.4/ 1

Source: Nielsen Media Research data

On the Air This Weekend:
Prime-Time Programming Options


 8:00 p.m. Movie: Meet the Fockers (R)


 8:00 p.m. Ghost Whisperer (R)

 9:00 p.m. Medium (R)

10:00 p.m. Numbers (R)

 8:00 p.m. 2010 Winter Olympics


 8:00 p.m. House (R)

 9:00 p.m. Kitchen Nightmares


 8:00 p.m. Smallville

 9:30 p.m. Smallville (R)


 8:00 p.m. Movie: Harry Potter and the Prisoner of Azbakan (R)


 8:00 p.m. Numb3rs (R)

 9:00 p.m. 48 Hours Mystery

10:00 p.m. 48 Hours Mystery  

 8:00 p.m. 2010 Winter Olympics


 8:00 p.m. Cops (original and repeat)

 9:00 p.m. America’s Most Wanted

Sunday 2/21/10

 7:00 p.m. America’s Funniest Home Videos

 8:00 p.m. Extreme Makeover: Home Edition
 9:00 p.m. Desperate Housewives

10:00 p.m. Brothers & Sisters


 7:00 p.m. 60 Minutes

 8:00 p.m. The Amazing Race 16

 9:00 p.m. Undercover Boss

10:00 p.m. Cold Case

 7:00 p.m. 2010 Winter Olympics


 7:00 p.m. ‘Til Death

 7:30 p.m. ‘Til Death

 8:00 p.m. The Simpsons

 8:30 p.m. The Cleveland Show

 9:00 p.m. Family Guy

 9:30 p.m. American Dad


TV Tidbits:

Notes of Interest


-My Manny on TBS:

Comedic microseries MyManny, which debuted on TBS within Tyler Perry’s House of Payne in January, will air every Wednesday evening within specialized commercial breaks during Tyler Perry’s Meet The Browns from 9-10 p.m. beginning on Feb. 24. My Manny tells the story of an attractive, widow in her early 30s who struggles to balance a full-time catering career and the needs of her 8-year-old son. 

-Shannon Returns:

Maggie Grace, who played spoiled Shannon Rutherford on ABC’s Lost in seasons one and two, is the latest former cast member to return. Ian Somerhalder (Boone) and Dominic Monaghan (Charlie) appeared in the season-premiere, Emilie de Ravin (Claire) is back as a regular after a one year absence, and Harold Perrineau (Michael) and Cynthia Watros (Libby) are slated to return later in the season. Mira Furlan, who played mysterious Danielle Rousseau, was also asked back, but was not available. 


-A Bewitching TV Land Marathon:

Classic comedy Bewitched will be featured for 16 hours on TV Land in the 11 a.m.-7 p.m. block on Saturday, March 20 and Sunday, March 21. The regularly scheduled time period for Bewitched is weekdays from 5-6 p.m. ET beginning on March 1. 


-Nick Arrojo Signs Development Deal with NBC:

Celebrity hair stylist and author Nick Arrojo has signed with NBC’s Peacock Productions for an upcoming reality series currently in development. Stay tuned for more details. 


-Fox Season/Series Finale Dates:

Fox has announced the following season (or series) finale dates:


Human Target: Wednesday, May 5, 8 p.m. ET

‘Til Death: Sunday, May 9, 7 p.m. ET

House: Monday, May 17, 8 p.m. ET

Bones: Thursday, May 20, 8 p.m. ET

Fringe: Thursday, May 20, 9 p.m. ET

Kitchen Nightmares: Friday, May 21, 9 p.m. ET

The Simpsons: Sunday, May 23, 8 p.m. ET

The Cleveland Show: Sunday, May 23, 8:30 p.m. ET

Family Guy: Sunday, May 23, 9 p.m. ET (one hour)

24: Monday, May 24, 8 p.m. ET (two hours)

American Idol: Wednesday, May 26, 8 p.m. ET (127 minutes)

Glee: Tuesday, June 8, 9 p.m. ET

TV Trivia Time:

Which one of the following male names was not the actual title of a TV series?


a)      Lenny

b)      Martin

c)      Ned

d)      Reggie

e)      Sam


The answer to yesterday’s question…


What was the name of Chip’s wife on long-running sitcom My Three Sons?


a)      Barbara

b)      Dorothy

c)      Katie

d)      Polly

e)      He was never married on the sitcom


Is: d) Polly. At the approval of Fred MacMurray as good ol’ Steve Douglas, teenagers Chip (Stanley Livingston) and Polly (Ronne Troup) eloped in Las Vegas. To the masses who answered Katie, that was brother Robbie’s wife, the mother of his triplets.


-Current kudos goes to:
Don Abel, Gerry Bixenspan, Kimay Bloch, Barbara Bloomfield, John Brooker, Larry Collins, Tom Condosta, Harold Cooper, Mark Cosenza, Reid Davis, Sylvia Davis, Malcolm Dunlop, Bob Eisenstaedt, Arleen Fong, Jerry Gibbons, Maureen Goldman, Randy Hainlen, Brad Hight, Heidi Hoffmeister, Bob Ingersoll, Deb Kainer, Kathryn Kieser, Mark Krause, Steve Kurtzer, Tom Lawrenson, Patty Lynch, Kathy Martin, Carmen McKinley, Debbie Mirr, Jim Moore, Anne Moynihan, Michael Murphy, Gordon Purcell, Joe Rubi, David Ruckman, Mary Ryan, Ron Salmon, Maxine Schulman, Michelle Stanton, Margaret Thomas, Mike Wooley