More Positive Ratings for Harry’s Law on NBC; Oscar Nominations Announced


Tuesday, January 25, 2011




Prime-Time Metered Market Monday Ratings:

ABC Wins; More Promising Results for Harry’s Law on NBC


Ratings Box:

What’s Hot/What’s Not


On the Air Tonight:

Prime-Time Programming Options


TV Tidbits:

Notes of Interest 


TV Trivia Time:

Small Screen Phrases

ABC Wins; More Promising Results for Harry’s Law on NBC

Monday 1/24/11

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.



ABC 6.6/10

Fox    6.2/ 9

CBS   5.2/ 8
NBC   4.9/ 7
CW    1.4/ 2

-Percent Change from the Year-Ago Period (Monday, 1/25/10):

NBC: +26, ABC: -12, CBS: -15, CW: -22, Fox: -28

-Yesterday’s Winners:   

House (Fox), Two and a Half Men R (CBS), Harry’s Law (NBC)

-Honorable Mention:
The Bachelor (ABC)
-Yesterday’s Losers (excluding repeats):

Chuck (NBC), The Cape (NBC)


Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, January 17, 2010.   

-Ratings Breakdown:

Normally dominant CBS, which aired a night of all repeats, dipped into the No. 3 spot in the metered markets behind ABC and Fox. Fourth overall was revamped NBC, followed by The CW.


In week two news, NBC drama Harry’s Law, headlined by Oscar winner Kathy Bates, led the 10 p.m. hour with a 7.1 rating/12 share in the overnights. While it did face a repeat of Hawaii Five-O on CBS (#3: 4.2/ 7), what is very promising for Harry’s Law was growth of a hefty 92 percent out of recently introduced lead-in The Cape (#4: 3.7/ 5 at 9 p.m.). Comparably, this was only five percent below it’s week-ago series-opener (7.5/12 on January 17). ABC’s competing (and more established) Castle finished second with a 6.6/11. Two weeks in and Harry’s Law could very well be a keeper.


Earlier in the evening on NBC was Chuck at a fourth-place 3.9/ 6 at 8 p.m. Four seasons in and it is time to let Chuck go, don’t you think?


Over at dominant ABC, veteran The Bachelor continues to resonate among the target young female audience, with a 6.6/10 in the overnights from 8-10 p.m., and the half-hour breakdown as follows:

The Bachelor (ABC)
8:00 p.m.: 6.6/10 (#2)
8:30 p.m.: 6.5/ 9 (#2)
9:00 p.m.: 6.6/10 (#2)
9:30 p.m.: 6.8/10 (#1)

Although this is not as strong as season’s past, The Bachelor is certainly decent time period filler for Dancing with the Stars. One year earlier, The Bachelor: On the Wings of Love averaged a 7.5/11 on January 25, 2010.


Fox continues to get mileage out of now veteran House, with a first-place 7.3/11 in the overnights at 8 p.m. (and a definite dominant time period finish among adults 18-49). Lead-out Lie to Me, which concludes for the season (or the series) next Monday, followed with a third-place 5.3/ 8 at 9 p.m. 


The CW had nothing unusual to report with serialized dramas 90210 (#5: 1.6/ 2) and Gossip Girl (#4: 1.4/ 2), while corporate cousin CBS’ encore line-up performed as follows:


 8:00 p.m. – How I Met Your Mother (R): 4.7/ 7 (#3)

 8:30 p.m. – Rules of Engagement (R): 4.7/ 7 (#3)

 9:00 p.m. – Two and a Half Men (R): 7.4/11 (#1)

 9:30 p.m. – Mike & Molly (R): 6.0/ 9 (#2)

10:00 p.m. – Hawaii Five- (R): 4.2/ 7 (#3)


While I do understand who The CW’s target audience is, young females, from an overnight standpoint these are “losers.”


Source: Nielsen Media Research data

Ratings Box:

What’s Hot/What’s Not

-Hawaii Five-O Sets New DVR Record:

When you analyze the success, or failure, of any given series, you must take DVR usage into account. And CBS’ freshman Hawaii Five-O reached a new zenith based on live plus 7-day playback, with 3.90 million additional viewers for the week of Jan. 3, 2011. The 3.90 million added viewers lifted Hawaii Five-O’s average for the week from 11.02 to 14.92 million viewers. That said, I smell a renewal for next season, don’t you?


-Sunday Fast Affiliate Results:

What follows are the belated rankings by network based on the fast affiliate results for Sunday, January 23. CBS’ mammoth victory stems from the New York Jets at Pittsburgh on the AFC Championship Game, which peaked at 7:30 p.m. with 52.26 million viewers and an 18.3 rating/44 share among adults 18-49.

Total Viewers:

CBS: 40.90 million, Fox: 5.30, ABC: 5.17, NBC: 3.56

Adults 18-49:

CBS: 14.4 rating/34 share, Fox: 2.4/ 6, ABC: 1.3/ 3, NBC: 0.8/ 2


Source: Nielsen Media Research data


On the Air Tonight:
Prime-Time Programming Options


Tuesday 1/25/11


 8:00 p.m. No Ordinary Family (R)

 9:00 p.m. State of the Union Address

10:30 p.m. Cougar Town (R)

 8:00 p.m. NCIS (R)

 9:00 p.m. State of the Union Address

10:30 p.m. The Big Bang Theory (R)

 8:00 p.m. The Biggest Loser

 9:00 p.m. State of the Union


 8:00 p.m. Glee (R)

 9:00 p.m. State of the Union Address


 8:00 p.m. One Tree Hill

 9:00 p.m. Hellcats (new day)

Of Note on Cable:

-Joan & Melissa: Joan Knows Best? (series premiere)


TV Tidbits:

Notes of Interest

-News from NATPE 2011:

Distributor Debmar-Mercury, home of The Wendy Williams Show and upcoming The Jeremy Kyle Show, will distribute a daily half-hour version of current lifestyle weekly America Now, hosted by season one The Apprentice winner Bill Rancic. Produced by ITV Studios America and currently airing on 43 stations in all Racom Media markets, the lifestyle newsmagazine show with local appeal utilizes the news resources of affiliates across the country. It premiered as an hour-long weekly in October 2010. 

Of the proposed new first-run programming entries for fall 2011, officially getting on the air are talkers Anderson from Warner Bros. and Jeremy Kyle from Demar-Mercury, and dating/relationship half-hour Excused from CBS Television Distribution and Who Wants to Date a Comedian from Entertainment Studios. Anderson, to-date, leads the pack of clearances, now with a reported 90 percent. Jeremy Kyle is currently at about 70 percent. Entertainment Studios, in addition, is shopping clearances for just announced half-hour court strip We the People with Gloria Allred.


-Mr. TV’s Q&A with Anderson Cooper:

Click here for my interview with upcoming daytime talk show host Anderson Cooper in this week’s edition of Mediaweek.

-Oprah Shocker:

In a final season chock full of surprises and big name guests, yesterday’s telecast of CBS’ Television Distribution’s soon-to-conclude Oprah featured the arrival of the half-sister Oprah recently learned she has. The discovery is “the miracle of all miracles,” Oprah emotionally told her audience.

-Sad News:

Fitness guru Jack LaLanne, who became a household name after launching his more than two-decade long self-titled fitness program in 1951, died of respiratory failure from pneumonia in his Morro Bay, California home on Sunday. He was 96 and is survived by his wife Elaine, sons Dan and Jon, and daughter Yvonne.


-83rd Annual Academy Award Nominations:

These are not TV series related, I know. But The 83rd Annual Academy Awards, hosted by Anne Hathaway and James Franco, does air on ABC on Sunday, February 27 and here are the key nominations:

Black Swan
The Fighter

The Kids Are All Right

The King’s Speech
127 Hours
The Social Network
Toy Story 3
True Grit
Winter’s Bone

Javier Bardem (Biutiful)

Jeff Bridges (True Grit)

Jesse Eisenberg (The Social Network)

Colin Firth (The King’s Speech)

James Franco (127 Hours)


Annette Bening (The Kids Are All Right)

Nicole Kidman (Rabbit Hole)

Jennifer Lawrence (Winter’s Bone)

Natalie Portman (Black Swan)

Michelle Williams (Blue Valentine)


Darren Aronofsky (Black Swan)

Joel Coen and Ethan Coen (True Grit)

David Fincher (The Social Network)

Tom Hooper (The King’s Speech)

David O. Russell (The Figther)



Christian Bale (The Fighter)

John Hawkes (Winter’s Bone)

Jeremy Renner (The Town)

Mark Ruffalo (The Kids Are All Right)

Geoffrey Rush (The King’s Speech)



Amy Adams (The Fighter)

Helena Bonham Carter (The King’s Speech)

Melissa Leo (The Fighter)

Hailee Steinfeld (True Grit)

Jackie Weaver (Animal Kingdwom)



How to Train Your Dragon

The Illusionist
Toy Story 3

Exit Through the Gift Shop

Inside Job

Waste Land Land


For the remainder of the nominees, click on


TV Trivia Time:

Small Screen Phrases

Which one of the following phrases was nothing something we used to regularly hear on a TV series?


a)      “God’ll get you for that!

b)      “Kiss my grits”

c)      “Let’s be careful out there”

d)      “Time is wasting away”

e)      “Up your nose with a rubber hose”


The answer to yesterday’s question…


Which one of the following TV characters only had two daughters?


a)      Kate Bradley

b)      Mike Brady

c)      Shirley Partridge

d)      Danny Tanner

e)      Harry Weston


Is:  c) Shirley Partridge, mother of Keith, Laurie, Danny, Chris and Tracey. To the people who answered Harry Weston of Empty Next, a third daughter named Emily was briefly added to the cast after Kristy McNichol as Barbara exited. All together now…


Hello, world, here the song that we’re singin’
C’mon get happy!
A whole lot of lovin’ is what we’ll be bringin’
We’ll make you happy!

We had a dream, we’d go travelin’ together,
We’d spread a little lovin’ then we’d keep movin’ on.
Somethin’ always happens whenever we’re together
We get a happy feelin’ when we’re singing a song.

Trav’lin’ along there’s a song that we’re singin’
C’mon get happy!
A Whole lot of lovin’ is what we’ll be bringin’
We’ll make you happy!
We’ll make you happy!
We’ll make you happy!

-Current kudos goes to:

Don Abel, Mary Bancroft, Anne Bannon, Gerry Bixenspan, Tracy Blankenship, Kimay Bloch, Paul Certo, Mavis Chow, Tom Condosta, Kay Copeland, Mark Cosenza, Sylvia Davis, Cecilia Deuhs, Jan Frazier, George Gardner, Gail Goins, George Geoffrey Gordon, Michael Grewe, Jacqueline Hague, Scott Hamula, Melissa Hodgdon, Bob Ingersoll (2x), David Jackino, Deb Kainer, Tom Kilgallon, Synda Kollman, Charmaine Leary, Lisa Menin, Michael Murphy, George Nejame, Greg Phelan, Mary Politano, Francine Purcell, Gordon Purcell, Tracy Reiner, Lisa Tatun Roehrig, Tina Rolon, Colleen Roth, David Ruckman, Anthony Salerno, Jack Schabel, David Shearer, Tracy Speed, Julie Stowell, Joe Swaney, Abbott Wool