In 2011 Mika Brzezinski released her powerful New York Times bestselling manifesto, Knowing Your Value: Women, Money and Getting What You're Worth—a must read for women everywhere. And now, Brzezinski, co-host of MSNBC's Morning Joe, will bring that book to life with the unveiling of the Know Your Value nationwide tour.
Brzezinski and NBCUniversal News Group announced their partnership last month and divulged some details about the year-long effort today.
"I hope to start a movement," Brzezinski said of her national tour. "I hope that anytime we do this, people realize there are ways to quantify your value. There are ways to put it into words and get more out of your life."
Brzezinski realized she wanted to take her bestselling book a step further when women began to approach her everywhere, telling her how they read her book and successfully negotiated a raise. The tour—created to empower more women and provide them with tools to live better lives—will touch down in five U.S. cities beginning April 10 in Philadelphia. Additionally, Brzezinski and her team will stop in Washington, D.C., on May 15; Chicago on Sept. 25; Boston on Oct. 23; and Orlando, Fla., on Nov. 20. Tickets for the general public go on sale this morning.
The live, day-long events will include panel discussions, each touching on a wide range of women-centric topics, "from negotiating for promotions to redefining body language," a press release noted. A diverse roster of guest speakers will sit on the panels, including Brzezinski's Morning Joe co-host Joe Scarborough, NBC Today Show co-host Hoda Kotb, U.S. Sen. Elizabeth Warren and former Deutsch chairman Donny Deutsch. As tour dates approach, additional guest speakers will be announced.
Brzezinski, the daughter of former National Security Adviser Zbigniew Brzezinski and an alumna of Williams College, has long been a champion of equality for women in the workplace, speaking just last year on Adweek's roundtable about women in media and advertising, and smashing through that glass ceiling.
Alongside the national tour, Brzezinski and company also debuted a contest for women. The Grow Your Value Bonus Competition gives five women a chance to earn a $10,000 bonus. Contestants must submit a 60-second video in which they strategically argue to Brzezinski and a panel of judges why they deserve that grand prize. Other prizes include a wardrobe consultation from MILLY and a complimentary round-trip ticket courtesy JetBlue.
The contest will accept submissions through March 22.
Brzezinski encouraged women everywhere to take a chance, grab their phones and film an entry. "Put yourself out there and put your worth into words," Brzezinski said. "You never know what could happen."