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NEW YORK Microsoft and Interpublic Group’s Mediabrands hope to take silo-busting to a new level in the marketing and media sector.
The companies unveiled today a new software application platform designed to enable clients to manage marketing campaigns from initial concept through document and asset management, planning, buying, inventory management, reporting and accounting across all online and offline media.
The companies have been working on the new platform for about six months, each contributing a team of business process specialists, engineers, and technology architecture and advertising personnel, said Quentin George, chief digital officer, Mediabrands.
“We
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