Media Buyers Warn of TV Ad Downturn

Horizon CEO says upfront success no guide to future

Despite being well on the way to wrapping one of the most lucrative upfront periods in TV history, media buyers are seeing signs that the ad boom may not be long for this world.

Speaking on a panel at the NCTA Cable Show in Chicago on Wednesday, Horizon Media president and CEO Bill Koenigsberg said that for all the dollars flowing into the upfront marketplace, the annual trading session does not necessarily serve as a reliable indicator for how the remainder of the year will shake out.

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