McCain Bests Obama With Olympics Buy

NEW YORK The presidential campaign of Republican candidate John McCain, not wanting to be outdone by rival Democratic candidate Barack Obama, has made a $6 million advertising buy on NBC Universal’s Olympic Games coverage which begins this Friday night.

The McCain campaign buy comes several weeks after the Obama campaign made a $5 million ad buy. McMain’s move was not unexpected.

Sources familiar with the ad buys of both candidates said that the Obama ad buy was made several weeks ago, but details of the ad buy only became public last week.

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