May Sweeps Stats Soft

The broadcast networks are cumulatively drawing 7 million fewer viewers a night in prime time during the May sweeps than the November 2007 sweeps, but media buyers said they do not believe the heavy makegood situation being created will negatively impact the fall season.

The buyers said an expected slowdown in ad demand this summer as a result of the depressed economy will enable the nets to dole out all their owed audience deficiency units before the start of the fall.

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