Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
U.S. toy company Mattel is buying the British children’s TV producer HIT Entertainment, maker of Thomas the Tank Engine, Barney, and Bob the Builder. The $680 million deal gives Mattel control of all HIT’s intellectual property and marketing rights for preschool brands. But it does not include HIT Entertainment’s interest in the cable network Sprout.
Mattel, which makes Barbie and Hot Wheels toys, has been in talks with HIT’s owner, private equity company Apex Partners, for some months.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in