Matt Jackson's Jeopardy Streak Ends, and Advertisers Couldn't Get in on the Action

Ad inventory was already sold

Matt Jackson's run as Jeopardy! champion has come to an end—before advertisers were able to take advantage of the increased attention the game show was getting during his nearly three-week reign.

The 23-year-old Washington, D.C., paralegal's 13-game winning streak was broken on Wednesday night's episode in which he lost to Michael Baker from New York.

Jackson is walking away with $411,612 in winnings, the fourth-highest total of any regular-season contestant (not counting tournament winnings), behind only Ken Jennings, Dave Madden and Julia Collins.

But advertisers hoping to jump in during Jackson's streak and capitalize on the uptick in viewership—executive producer Harry Friedman said ratings typically jump when a contestant wins four or five days in a row—were out of luck.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in