Martha Stewart Partners With QVC

Exclusive products will be sold starting in the second half of 2017

Ahead of Sequential Brands’ announcement today of its Q1 earnings, the company has unveiled a marquee partner: Martha Stewart. The one-woman lifestyle brand has signed a multi-year deal with Sequential that will see her creating exclusive product offerings for QVC in such categories as skincare, fashion, food and drink.

Photo by: Fadil Berisha

From this morning’s release:

“Our brand has always been devoted to teaching and inspiring people to live more beautiful, more functional and more meaningful lives and our products provide solutions to do just that,” said Stewart.

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