'Mars Needs Moms' Drags Down Disney

Flop tainted otherwise good quarter

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Though Disney reported an otherwise fairly good performance, box office misfire Mars Needs Moms tainted the discussion on the company’s quarterly earnings call on Tuesday. The animated film, which cost $150 million but only earned $37 million worldwide, meant  a 13 percent decline in studio entertainment revenue year over year, down to $1.3 billion, and a staggering 65 percent drop in profits.

CFO James Rasulo discussed what he called the "very disappointing performance" of Mars Needs Moms in relation to the formidable returns the company saw the year before, thanks to Alice in Wonderland and the latest installment in the Toy Story franchise.

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