Despite a half-hour rain delay and a comprehensive butt-whuppin’ that threatened to send East Coast football fans off to bed early, the 2013 NFL Kickoff Game put up huge numbers for NBC.
Per Nielsen live-plus-same-day data, Denver’s 49-27 stomping of Super Bowl champs Baltimore averaged 25.1 million viewers and a 10.3 rating in the 18-49 demo, making it the third most-watched season opener since NBC began broadcasting the game back in 2005.
Only the 2010 defensive slugfest between the Saints and Vikings (27.5
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