To paraphrase Mark Twain, reports of the death of Internet display advertising are greatly exaggerated. This is especially true in local markets where advertisers, seeing a limit to what search can do, are embracing display advertising.
That’s a happy trend for local TV stations’ branded content sites, which depend on display for two-thirds of their online revenue. “Display is on a sharp rebound,” said Jon Swallen, senior vp of research for Kantar Media, which reported display gained 5 percent in first quarter this year to $2.2
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