Maker's Mark Pours First National Ad Buy

Taps Discovery as exclusive home for four animated spots

Maker’s Mark is uncorking its first national TV campaign, prepping a series of ads that will air exclusively on Discovery Channel starting May 10.

At the heart of the distiller’s push into TV are four animated spots designed to reflect Maker’s unpretentious profile and authenticity–rarities in an age when Sean “Diddy” Combs hawks vodka made from grapes between Kardashians episodes.

As cooked up by Doe-Anderson of Louisville, Ky., the ads infuse the sophisticated bourbon brand with a little whimsy.

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