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After a brutal ad downturn, magazines finally turned a corner in 2010. But total ad pages are far off their pre-advertising-recession peak and the spending outlook is uncertain, tempering optimism for the medium.
Ad pages grew nearly 5 percent to 141,938 across the 168 titles tracked by the Mediaweek Monitor. But to give a sense of how deep the recession cut, that’s 30 percent below the pages generated in 2007, when the Monitor tracked 196 titles (many of which folded in the ad recession).
That’s
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