Those annoying ear-splitting commercials that come out of nowhere are now officially against the law. The rules governing implementation of the Commercial Advertisement Loudness Mitigation Act (CALM) Act went into effect today requiring broadcasters, cable operators, satellite services and other video distributors to keep the volume level of commercials consistent with regular TV programming.
Loud commercials have been a top consumer complaint for decades, making the CALM Act a consumer favorite.
It also made the law's author, Rep.
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