NEW YORK CBS Mobile has partnered with Loopt, a social mapping and communications service, to offer location-based Web site advertising throughout the United States.
The service will be available on CBS Sports Mobile and CBS Mobile News sites as well as on Loopt and its partners venues.
The effort employs localization technology, such as GPS, to reach consumers while they are on the go, allowing advertisers to create highly targeted campaigns. (The location-based advertising will be available across several U.S.
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